This is obviously a mockery of Jennifer Lopez, who is one of the few publicly recognized Puerto Ricans in the US. I was offended by this as both a woman and a Puerto Rican. Most obviously, this is blatant objectification. Determining the worth of a woman by her parts- here, her butt- has the effect of turning her into an object. This "doll" represents a woman whose only purpose is to be penetrated by a penis. It represents sexual intercourse that is completely male-serving and unconcerned with the sexual needs and experience of the woman.
Now, add the racism. She is "Puerto Rican" and here Puerto Rican only means having a large, round butt, hoop earrings, tan skin, and 3 tender love holes. Given the fact that there is very minimal visibility of Puerto Rican women in this country, and the only mainstream visibility is Jennifer Lopez, who is mainly seen as a sex object, this has the result of all Puerto Rican women being sex objects in the minds of the average US citizen. This completely discounts the accomplishments, talents, progress, and struggles of the 3,855,608 Puerto Ricans in the US. As a young Puerto Rican woman who is actively involved in my community, devoted to my education, and accomplished in various academic pursuits, I feel completely misrepresented and insulted by mainstream culture.
What is most alarming to me is that these products are sold in the main mall in my town, in a store open to everyone and frequented by thousands of people every year, and never has anyone spoken up about this. Here is a national chain that makes a huge profit off of marketing sexism and racism as humor. We need to remember that as consumers, we have the right to complain and take action against products that offend us. I am going to call the store and complain, as well as start an email writing campaign. I will post my email on this blog so that anyone who wants to can send a duplicate to Spencer's.
Contact Info for Spencer's in Ithaca:
Email Link: http://www.spencersonline.com/CustomerService.aspx